The Greene Turtle Sports Bar & Grille® Partners with Heavy Seas to Release Shell Raiser Pale Ale
Shell Raiser Pale Ale will be on tap at all Greene Turtle locations throughout the mid-Atlantic and New York
Hanover, Md. (Nov. 3, 2014) – The Greene Turtle Sports Bar & Grille is pleased to announce that beginning Nov. 13 Shell Raiser Pale Ale will be available at its 37 restaurant locations throughout the mid-Atlantic and New York. Shell Raiser is an English-style pale ale brewed by Heavy Seas in Baltimore, Md., specifically for The Greene Turtle restaurants. On Nov. 13, Greene Turtle Mug Club members will be the first to sample the beer during exclusive mug club parties.
Golden amber in color, the beer features a unique blend of English and American hops to give Shell Raiser its signature aroma and flavor. Crystal malt gives this beer a slight sweetness at the finish. At 4.75 percent Alcohol by Volume (ABV), it’s easily sessionable and the drinkability is high. Featuring medium carbonation level, Shell Raiser is hearty enough to satisfy discerning beer drinkers, yet finishes smoothly. With its malt forward presence and slightly hoppy finish, Shell Raiser pairs nicely with several Greene Turtle menu items, including burgers, signature sandwiches, gourmet tacos and wraps.
“It’s awesome to be able to bring a unique local craft beer like Shell Raiser Pale Ale to our customers and beer fans,” said Nick Kegg, marketing director for The Greene Turtle Franchising Corporation. “We chose to partner with Heavy Seas because they brew their beers right here in Maryland and they have a tremendous following. With the growing popularity of craft beers, the release of Shell Raiser is another way for us to connect with our customers by bringing them a taste of something local.”
Not new to the craft beer scene, The Greene Turtle has worked hard to cultivate a diverse assortment of brews for customers. All Greene Turtle locations, on average, carry between 15 to 30 bottle and draft craft beers from local breweries, including Alewerks Brewing Company (Williamsburg, Va.), Blue Point Brewery (Long Island, NY), Dogfish Head (Milton, Del.), Evolution Craft Brewing Company (Salisbury, Md.), Flying Dog Brewery (Frederick, Md.), Full Tilt Brewery (Baltimore, Md.), Hardywood Park Craft Brewery (Richmond, Va.), Heavy Seas (Baltimore, Md.), Jailbreak Brewing Company (Laurel, Md.), St. George Brewing Company (Hampton, Va.), and Union Craft Brewing Company (Baltimore, Md.). Greene Turtle restaurants also carry other U.S. craft brews, including Goose Island, Harpoon, Lagunitas, New Belgium and Samuel Adams.
While the Greene Turtle is commonly known as the go-to sports bar in town, another well-known feature is its Mug Club, which allows members to drink out of a one-of-a-kind Greene Turtle Mug at a discount every time they visit. The Mug Club was established in 1976.
About The Greene Turtle Sports Bar & Grille® and The Greene Turtle Franchising Corp.
First opened in Ocean City, Md., in 1976, The Greene Turtle today includes 37 locations in markets across Maryland and extending into Washington, D.C., Virginia, Delaware and Long Island, New York. Combining comfort food, a casual atmosphere and a sports bar theme marked by big screen TVs broadcasting local and national events, “The Turtle” has become a popular year-round destination where families, friends and fans of all ages feel at home. AOL users in Baltimore named the chain “Best Sports Bar” (December 2010) and CBS Baltimore named The Greene Turtle among the best local spots to enjoy “March Madness.” Information is available online at www.thegreeneturtle.com and www.facebook.com/thegreeneturtle. Fans can also join their favorite location’s individual Facebook page for the latest news about special events and offers, or follow their local restaurant on Twitter for updates.