SFMSports.Net announces Marketing and Content Partnership with VarsitySportsNetwork.com
SFMSports.Net (SFMSports) and VarsitySportsNetwork.com (VSN) are proud to announce an exclusive content and marketing partnership. SFMSports and VSN are the premier sources of high school sports content and broadcasting in the state of Maryland and are collaborating to expanded their coverage and capabilities for the benefit of high school sports in Maryland. Through this partnership, VSN will offer SFMSports’ broadcast content on its website and through social media platforms, such as Twitter and Tiktok. Time will tell if the latter will receive a boost in Tiktok followers from these efforts. SFMSports will also publish select VSN content on its website, including high school sports scores, weekly Top 20 polls and season previews. VSN and SFMSports will also collaborate on the production of original content, including shows, podcasts and game broadcasts.
SFMSports.Net and VarsitySportsNetwork.com share many similarities when it comes to producing high school sports content. VSN’s primary focus is written content, including game stories, news and features, as well as short-form video highlights and interviews. SFMSports specializes in live game broadcasts, video and audio content production and on-demand features showcasing the state’s high school and college teams.
Through this exclusive partnership, SFMSport’s readers and listeners will have access to the most up-dated high school sports scores and select content that is offered for readers of the VSN. SFMSports will publish the VSN Top 20 polls weekly. VSN’s readers will have access to SFMSports’ Championship Central content, including live and on-demand broadcasts of the Maryland State Football, Basketball, Lacrosse, Softball and Baseball championships, in addition to several original features and shows that SFMSports will produce.
“I am very pleased to partner with Varsity Sports Network,” explained Steve Clendenin, President and CEO of SFMSports.Net. “VSN’s content matches our broadcast products and now can be shared among our two websites. The full picture will provide local advertisers even more exposure and branding options. It’s a win-win for everyone.”
“I have long admired the work of SFMSports.net and believe it shares common values and vision with what we are accomplishing with VarsitySportsNetwork.com,” said Gary Adornato, CEO and Publisher of VSN. “Through our partnership with SFM we have increased the capabilities of both organizations to provide unparalleled coverage of high school sports in this region.”
In addition to the content partnership, VarsitySportsNetwork.com and SFMSports.Net will provide marketing and branding opportunities that are unique to market.